What is Online Reputation Management? What are the Tools used in it?
The new era of social media gives freedom for people to have their say. Users can now share their thoughts and experiences anytime, anywhere, on whatever topic they like.
If you have a business, then most likely, it will have digital footprints created by users or customers. The only question you will wonder is if they speak in your favor. But if the impressions of the business are negative, then it can impede business growth and feel like the end of the road.
However, it is possible to turn the brand perceptions with online reputation management to limit the damage and deal with problems before they go out of control.
What is Online Reputation Management?
Online reputation management is the process of taking care of your online image. Businesses need to have a positive digital reflection, meaning whatever people see or read about your business on the internet is positive.
It can be a strategy for measuring, controlling, and managing your company’s reputation. Monitoring your digital reputation may include a wide variety of channels, such as:
- News articles and earned media
- Forums (such as Reddit and Quora)
- Social media comments and discussions
- Videos (such as those on YouTube)
- Third-party review sites and aggregator
Why invest in online reputation management tools?
Knowing what people say about your business is not a vanity metric but can be critical information that can impact your business. Do you want to learn the art of ORM and find out how to do ORM? That is where online reputation management tools are a key component of ORM.
ORM tools help you listen and watch people’s conversations closely and track the keywords, and brand mentions to have a broad picture of what people say about you. Once you have the data, you can measure, manage, and optimize the brand sentiments.
The Best Online Reputation Management Tools of 2024
1. SimilarWeb:
Many of us are well-versed in SimilarWeb as a website ranking tool. While the free version of SimilarWeb provides helpful insights into your website’s performance, its premium tools offer valuable competitive analysis. You can see how you truly stack up by benchmarking your site against others in your industry for metrics like time on site, bounce rate, and page views. These actionable insights empower you to optimize your website to pull ahead of rivals.
SimilarWeb also offers market research on brand visibility and reputation. It helps you understand where you stand in consumers’ minds compared to competitors in crowded industries where every edge counts; these small upgrades and perceived differences garnered from SimilarWeb metrics can mean the difference between success and failure.
The premium version transforms SimilarWeb from a useful free tool to an essential competitive advantage for honing your website. The unparalleled industry insights allow you to constantly improve your site and enhance your brand’s positioning against other players in the space.
2. Mention:
Finding what people say about your business is important. Imagine if a customer says negative about the business and no one addresses it. It is where tools like Mention help to address the problem before it escalates. This social media tool is an essential part of the social media toolbox.
Mentions is a social media tool that helps your business to instantly see when someone mentions your brand through the web, desktop,iPhone, and Android. Apart from this, you also get a daily summary of the meetings of a particular day.
3. Buffer:
It’s no secret that social media is critical for shaping brand reputation today. With your social profiles being some of the most visible touchpoints for customers, you need to communicate regularly and effectively on these channels.
This is where Buffer comes in. It allows you to schedule and publish posts across all your social platforms from one centralized hub. For brands without the resources to manage social media full-time, Buffer optimizes your efforts.
How does this boost reputation? More frequent, high-quality content engages your audience. Buffer also lets you connect with followers even when you’re away. For example, you can schedule posts around holidays when your team is out so customers still feel engaged.
If you want to shield your business from negative comments to attract top talent and customers, check out this post on reasons why online reputation is important.
4. Hootsuite:
Hootsuite is one the best choices when it comes to staying on the top in social listening tools. This tool helps you find out what people say about your brand and also keeps an eye on the competition. You can use this tool to monitor brand mentions and hashtags to learn about people’s sentiments.
Streams display the user’s posts and engagement, allowing automatic refresh at set intervals to ensure up-to-date information.
This tool facilitates the seamless integration of brand monitoring, social media engagement, and customer service. It allows for the centralized management of all social media messages.
5. Birdeye:
Birdeye offers a robust suite of review acquisition and management tools to strengthen your online reputation. It provides diverse channels to request customer feedback, including personalized texts, emails, website prompts, Facebook plugins, and mobile kiosks. This multi-pronged approach makes it easy to collect reviews at scale.
Birdeye also empowers you to monitor and respond to reviews through automatic alerts, social media integration, in-depth analytics, and updated business listings across the web. You can track review performance and sentiment in detail to guide reputation management strategies.
Additionally, Birdeye clearly outlines best practices for acquiring and leveraging reviews through comprehensive demos. By guiding you through the entire process, they ensure you maximize the impact of customer feedback on your brand’s reputation.
6. Statusbrew:
Statusbrew is a powerful ORM tool that monitors mentions of your brand across the web. It provides real-time alerts when your name is mentioned online and allows you to respond quickly to positive and negative publicity.
The platform can integrate with Instagram, Facebook,
TikTok, Twitter, LinkedIn, YouTube, Google My Business, Yelp, WhatsApp, Pinterest, App Store, and Play Store also offer you omnichannel support.
This tool gives features that allow you to hide and delete negative comments based on the keyword or sentiments. Statusbrew inbox helps you better identify how people interact with your brand.
Statusbrew also gives insights into how people perceive your brand through sentiment analysis. This tool enables you to take control of your reputation and understand how customers view your brand online.
7. Buzzsumo:
Buzzsumo is another great tool that helps keep an eye on online performance. It helps companies perform competitor analyses and find out more about current trends or popular content. Buzzsumo does this by examining the brand mentions that they receive online and also the mentions of the competitors. It is always better to develop a strong marketing strategy that helps you find and attract the target audience by figuring out how your company is performing compared to competitors.
8. Semrush:
SEMrush helps to track online mentions, which include sentiment scores and resource authority. This tool comes with limited time free use, and some of the things you can do with the tool are:
• Identify mentions without backlinks,
• Spot industry influencers,
• Measure estimated reach, track
• Referral traffic from mentions, identify
• Mention sentiment, and
• Analyze mentioning resource authority.
Conclusion:
A strong online reputation starts with monitoring and taking action. Social listening has become more important in a world where social media have become a more powerful tool for businesses.
An in-depth tool can help you understand and analyze your brand reputation. Remember that online reputation management is not only about fixing things but also about creating good and long-lasting impressions online.
